David Asch MD, MBA

David Asch, MD, MBA, is executive director of the Penn Medicine Center for Innovation. He is professor of medicine, professor of anesthesiology and critical care, and professor of medical ethics and health policy at the Perelman School of Medicine, and he is professor of health care management and professor of operations and information management at the Wharton School.

Dr. Asch's research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of health or life insurance, and personal health behaviors. His research combines elements of economic analysis with moral and psychological theory and marketing. He is the author of more than 200 published papers, chapters, and reports and he has attracted more than $50 million in grants.

He teaches health policy at the Wharton School and he practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created, and from 2001 to 2012, directed the Center for Health Equity Research and Promotion—the Department of Veterans Affairs’ national center to support vulnerable populations and reduce racial disparities. He also created and directs the Robert Wood Johnson Foundation Health & Society Scholars Program at the University of Pennsylvania. From 1998 to 2012 he was executive director of the Leonard Davis Institute of Health Economics.