Dr. David Asch is the executive director of the Penn Medicine Center for Health Care Innovation and the director of the Robert Wood Johnson Clinical Scholars Program. He is a professor of medicine and medical ethics and health policy at the Perelman School of Medicine, and a professor of health care management and operations and information management at the Wharton School.
Dr. Asch's research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of health or life insurance, and personal health behaviors. His research combines elements of economic analysis with moral and psychological theory and marketing. He is the author of more than 250 published papers.